Vice President, Sales & Operations Western Region

Written By Alexander Giannone

Location: Vancouver, B.C│Salary Range: 150k-200k+Bonus│Hybrid│ Full-time Permanent

Summary of Responsibilities

Executive Leadership · Multi-Site Ownership · High-Growth Momentum

Step into a role where influence, strategy, and leadership converge.

This is a rare opportunity for a seasoned executive to take the helm of a high-performing Western Canadian region—leading both commercial growth and operational execution across multiple locations.

Key Duties & Responsibilities

Lead People at Scale

  • Mentor, develop, and elevate a multi-location leadership team

  • Foster a culture of openness, trust, and accountability

  • Ensure every team member feels valued, heard, and supported

Drive Commercial & Operational Excellence

  • Set bold yet achievable sales targets and coach teams to surpass them

  • Strengthen client relationships and deepen regional market presence

  • Implement KPI frameworks that reinforce clarity, execution, and momentum

Champion Cross-Functional Unity

  • Align sales, operations, support, and leadership around shared goals

  • Break silos, streamline communication, and enable high-velocity collaboration

Elevate Performance & Culture

  • Celebrate wins, recognize excellence, and inspire continuous improvement

  • Shape a region where people are motivated to do the best work of their careers

  • Management Scope and Budget Responsibilities

  • Budget: Responsible for delivering the sales revenue and gross margin budget.

  • Accountable for managing cost budgets: personnel, sales travel expenses etc.

  • Leadership / Supervision: direct team of up to 12 sales team leaders and total team of more than 50 sales professionals.

Qualifications

  • 10–15+ years of leadership in sales, operations, or regional management roles

  • Proven success leading multi-site teams in complex environments

  • A people-first leadership philosophy grounded in trust, mentorship, and emotional intelligence

  • Deep experience driving growth and operational efficiency

  • Executive-level communication, influence, and strategic decision-making abilities

  • Bachelor’s degree in a related discipline (Business, Sales, Operations, etc.)

Unionized-environment experience is considered an asset.

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Alexander Giannone